Hermeneutics of the Designed Image

By Luz del Carmen Vilchis Esquivel.

Published by The International Journal of the Image

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Article: Print $US10.00
Article: Electronic $US5.00

Hermeneutics, in their willingness to seek an alternative understanding of the visuality, has covered many trends of thought, creating options whose interpretation schemes or structures are in many cases, sustainable and consistent with the circumstances that gave rise, after all some authors argue that human beings are and have always been interpreters. Image hermeneutics interpretation means expression, clarification, execution, identification and meaning. This semantic diversity of the term is considered the support of the meanings interpretation of designed image and represents the philosophical reflection that allow the compilation of modalities, procedures and characterizations of the design process understanding. To set borders and identify areas and times of designed image interpretation the links between hermeneutics and semiotics display signs relationship systems that emerged from the conceptualizations of graphic design, giving the scale of sense, that is, understanding. Hermeneutics of the designed image is the sum of experiences characterized by a succession of hermeneutical spiral based on the discovery of analogies linking the visual language with reality.

Keywords: Image, Graphic Design, Hermeneutics, Interpretation, Sense

The International Journal of the Image, Volume 2, Issue 1, pp.47-56. Article: Print (Spiral Bound). Article: Electronic (PDF File; 772.996KB).

Prof. Luz del Carmen Vilchis Esquivel

Professor, Visual Arts Postgraduate Program, National School of Visual Arts, National Autonomous University of Mexico, México, DF, Mexico

Ms. Luz del Carmen Vilchis Esquivel, PhD. Mexican. First graphic designer being accepted in the Mexican National System of Researchers. Her education training: Degrees in Graphic Design and Philosophy, Master in Communication and Graphic Design, PhD in Fine Arts at the Universidad Politécnica de Valencia, PhD in Philosophy at the UNAM and PhD Honoris Causa in Education Philosophy by the Ibero-American Council of Education in Uruguay. Professor during 32 years in Posgraduate Program of National School of Visual Arts at UNAM. Pioneer in Mexico using digital resources in arts and design. She has published 12 books about Graphic Design and Visual Arts Theory and Methodology, Non-linear Languages Semiotics, Graphic Design Hermeneutics and Mexican Graphic Design History, 15 contributions in books, 65 papers and 18 didactic manuals. Manager from two different firms: a technological center and a graphic design study. She’s official international tutor from postgraduate programs in the lines of philosophic, semiotic and hermeneutic studies in arts and design; has teached 85 courses, has participated in academic events in several countries and presented 135 conferences in 34 countries; also, has advised students in more than 200 thesis in different universities. Professional graphic designer, working in Mexico, USA, Canada and Greece in firms like BMG Entertainment, Environmental Law Institute or UNESCO in traditional and digital way with several international awards. Visual artist, has exposed drawing, digital art, collage, visual poetry and artist’ book in 56 exhibitions in 28 countries. Member of Design Research Society, Fundació Historia del Diseny, Design History Society, International Scientific Comittee Hellenic National Comission for UNESCO de Grecia, ICOM and Franklin Furnace Archive. First woman director of National School of Visual Arts in 250 years (2002-2006).