Womanpower? Analyzing Glamor and Violence in a Charity Calendar

By Pamela Turton-Turner.

Published by The International Journal of the Image

Format Price
Article: Print $US10.00
Article: Electronic $US5.00

This paper explores visual language employed by women in a provocative charity calendar produced to transmit a positive message of female empowerment. The Moe Girls Calendar was created in 2002 by a diverse group of local women in the Australian township of Moe. The project was an unusual and bold attempt to deflect ongoing, offensive publicity directed at the township, especially its female population, after the murder of a small child. Through use of visual semiotics this analysis examines whether the logic of a glamorized charity calendar can uphold a positive image of female identity. It also asks whether the calendar inadvertently resonates a violent landscape that is its genesis.

Keywords: Visual Semiotics, Sadomasochism, Glamorized Women, Social Violence, Charity Calendars, Post-feminism

The International Journal of the Image, Volume 2, Issue 1, pp.13-24. Article: Print (Spiral Bound). Article: Electronic (PDF File; 1.098MB).

Dr. Pamela Turton-Turner

Art and Design Theory Instructor, School of Art, University of Tasmania, Hobart, Tasmania, Australia

Pamela Turton-Turner holds her doctorate with the University of Tasmania where she teaches art and design theory. She has also lectured in various philosophies of feminism, philosophy and the body, and art and design theory. Her doctoral thesis, The Code and Message of Naked Charity Calendars, is a semiotic interrogation of visual texts associated with contemporary naked charity calendars. Her principal research interests are in the areas of poststructural theories, semiotics, feminist aesthetics, neo-psychoanalytic theories, and contemporary feminist art practice. Pamela is the author of The Role of Ridicule in Naked Charity Calendars and Australian Art After World War 2. She is also a print artist with a studio in Tasmania’s Central Highlands.