Image Prepare: Image Repair, Inoculation Theory, and Anticipated Attacks on Credibility

By Josh Compton.

Published by The International Journal of the Image

Format Price
Article: Print $US10.00
Published Online: November 3, 2016 $US5.00

Approaching image as an audience’s perception of a rhetor, this essay considers the feasibility and efficacy of combining strategies and tactics of an image repair typology with the strategic approach outlined by inoculation theory. The work considers whether inoculation could expand the scope of conventional image repair efforts as a way to not only repair a damaged image, post-hoc, but also to confer resistance to future challenges, preemptively. Directions for future research are proposed, including preemptive image repair and reactive inoculation, and the use of image repair strategies in inoculation messages as a type of image prepare. Risks, challenges, and incidental strengths of an image prepare approach are also raised.

Keywords: Image Repair, Crisis Communication, Inoculation Theory

The International Journal of the Image, Volume 8, Issue 1, March 2017, pp.1-9. Article: Print (Spiral Bound). Published Online: November 3, 2016 (Article: Electronic (PDF File; 581.339KB)).

Prof. Josh Compton

Assistant Professor of Speech, Institute for Writing and Rhetoric, Dartmouth College, Hanover, New Hampshire, USA