Maps, Meanings, and Ideologies: The Case of Greater Hungary

By Zsuzsanna Palmer.

Published by The International Journal of the Image

Format Price
Article: Print $US10.00
Published online: May 19, 2014 $US5.00

The historical map of Greater Hungary is a good example of a map that has achieved symbolical status through its countless representations penetrating many spheres of public life in Hungary. This article examines the meanings associated with this map in contemporary Hungary, with the help of an online pilot survey. The results of this survey indicate that in addition to the widely shared denotative meanings, a commonly shared connotative meaning has emerged in the current social and political climate of Hungary. This can be best described as the map of Greater Hungary having the preferred meaning of unity of all Hungarians. To further our understanding how this type of meaning emerges on the Internet, the most common site where re-encodings of this image appear, the article analyzes a Flickr photo and a YouTube screenshot that are both different reiterations of the map of Greater Hungary. The findings from this analysis affirm that rules of production and reception that appear as affordances of each website affect these maps’ ideological character.

Keywords: Interpretation, Internet, Maps, Ideology

The International Journal of the Image, Volume 5, Issue 1, May 2014, pp.11-24. Article: Print (Spiral Bound). Published online: May 19, 2014 (Article: Electronic (PDF File; 614.694KB)).

Zsuzsanna Palmer

PhD Candidate, Department of English, Norfolk, Virginia, USA

Zsuzsanna Palmer teaches professional writing at Davenport University and is a PhD Candidate in English at Old Dominion University specializing in Discourse, Technology, and Media Studies. Her interests include visual rhetoric, inter/transcultural professional communication, global Englishes, and translingual approaches to the teaching of writing.