|Published online: February 26, 2014||$US5.00|
This paper proceeds from a definition of propaganda as a distorted form of persuasion. It, then, classifies images as forms of visual persuasion using a semiotic approach, wherein images are classified as icons and indexes, then they are considered to what extent they are or may become items of propaganda, by examining a variety of historical examples of image manipulation. The paper studies examples both of still and of moving images, with special attention in the latter case to cinematic montage. It also considers the significance of the juxtaposition of visual images in advertising through Paul Messaris’s notion of syntactic indeterminacy. Finally, the paper concludes with an inquiry into the possibility that all images are necessarily propagandistic, using the idea that the very act of framing an image is a type of distortion.
|Keywords:||Persuasion, Propaganda, Icons, Indexes, Syntactic Indeterminacy, Montage|
Professor and Chair, Department of Communication Studies, Sam Houston State University, Huntsville, Texas, USA
Professor, Department of Communication Studies, Sam Houston State University, Huntsville, Texas, USA