The Study of Signage: Pictograms

By Myung Hae Park.

Published by The International Journal of the Image

Format Price
Article: Print $US10.00
Article: Electronic $US5.00

Wayfinding in unfamiliar surroundings is something that most people do every day; helping people locate an unknown destination is thus one of the challenges in designing contemporary buildings. One of the most useful ways to help people do so is well-designed signage that communicates environmental information, which individuals rely on to aid in wayfinding. Pictograms, the main component in signage systems, are critical to any wayfinding task. However, pictograms are not always understandable, thus hindering people’s wayfinding efforts. Since cognitive properties play important roles in the comprehension of pictograms, this paper introduces how a graphic design project examines cognitive theory and the usability of pictograms.

Keywords: Pictogram, Semiotics, Cognitive

The International Journal of the Image, Volume 3, Issue 4, pp.33-40. Article: Print (Spiral Bound). Article: Electronic (PDF File; 166.841KB).

Prof. Myung Hae Park

Associate Professor, Department of Design, California State University, Sacramento, Sacramento, CA, USA

Myung Hae Park is an associate professor in the Department of Design, California State University, Sacramento, who has been teaching courses in typography, graphic design history, wayfinding/branding, and web interface with an emphasis on the connection between design and user experience. Her interests focus on exploring the interpretive visuals in the pragmatic contexts. She has published papers on the information architecture design, Internet advertising, and web navigation design. Her current research projects include information readability, branding, wayfinding, and emoticons in cultural contexts.