According to Baloglu and Brinberg (1997), “the concept of image has received increased attention by tourism researchers, industry practitioners, and destination marketers. Image differentiates tourist destinations from each other and is an integral and influential part of travellers’ decision process.” As Urry (1995) argued, “environments which are not visually distinct in some way or other are very unlikely to be consumed.” For Law (2002), “the construction of landmark buildings” is one of the most important ways to change the image of a destination. On the other hand, a considerable number of authors emphasize the significance of photography for tourism in general and the creation and promotion of destination images in particular.
The paper investigates the interdependencies between photography and architecture and demonstrates their mutual impacts on the formation of destination images by means of historical and contemporary examples.
|Keywords:||Architecture, Architourism, Branding, Destination, Image, Photography, Reproduction, Tourism|
PhD Student, Tourism Department, University of Girona, Girona, Catalunya, Spain