YouTube Impact: 2010 State of the Union President Obama and Online Parodies

By Dorothy Bland.

Published by The International Journal of the Image

Format Price
Article: Print $US10.00
Article: Electronic $US5.00

This interpretative research paper examines how U.S. President Barack Obama’s 2010 State of the Union Address is being used in news-related parodies on YouTube and the impact of viewer messages posted after the YouTube parodies on political communication and discourse. The qualitative study focuses on key themes that emerge from the review of the president’s address, more than 50 news-related parodies found on YouTube as well as the examination of more than 2,000-related messages posted on YouTube. The news-related parodies and traffic generated by the most popular parodies contribute to deliberative democracy and emerging literature about the role of YouTube in political communication.

Keywords: YouTube, President Barack Obama, Political Communication, Online Parody, News Parody, Deliberative Democracy

The International Journal of the Image, Volume 1, Issue 1, pp.231-242. Article: Print (Spiral Bound). Article: Electronic (PDF File; 637.483KB).

Prof. Dorothy Bland

Journalism Division Director, Journalism, Florida A&M University, Tallahassee, FL, USA

Dorothy Bland is an award-winning journalist, former newspaper publisher and journalism educator. She has worked for a variety of print and online publications ranging from USA Today to www.coloradoan.com. She has provided guest lectures to a variety of organizations ranging from Poynter Institute to Kuwait University. As journalism division director, she oversees one of the largest accredited journalism programs at a historically black university in the U.S. She earned her bachelor’s degree in journalism from Arkansas State University and her M.B.A. from George Washington University. She has done additional study at Florida State University and is a graduate of the Advanced Executive Program at Northwestern University’s Media Management Center. Her research interests include media management, marketing, digital media, social media and diversity.